By Deja Wong | 25 July 2023 | 0 Comments

Print Pattern | 2023/2024 Autumn/Winter Trend Outlook "Water Story"

With water scarcity becoming a focus.
Designers draw inspiration from ripples and waves.
And reflect it through text, gradient colors, hand-painted prints, and camouflage.

This theme replaces tie dyeing and has a wide appeal in the women's clothing and youth market with its commercialized colors.

Sustainability:
The water like appearance and low gloss digital printing replace tin foil and glitter, leading a more sustainable trend in party attire. In addition to production, consumers have become enthusiastic about public welfare products, so they can give back some of their profits to support the ocean and marine life.

Applicable category:
Digital fashion, tops, dresses, pants, swimwear, sportswear, underwear, accessories

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